Conversation Intelligence

Conversation Intelligence is EDMO’s AI-powered platform that automates and personalises outreach to prospective students. 

• It enables institutions to interact with students at scale while maintaining a human-like, one-on-one feel. 
• By understanding student behaviour and responding in real-time with relevant information, it keeps students engaged throughout the admissions journey. 
• The platform ensures that no lead goes unnoticed by providing timely nudges, helpful reminders, and proactive communication. 
• The robust engagement increases the likelihood of prospective students completing their applications and enrolling in an institution.
• With its ability to scale personalised communication, Conversational Intelligence becomes a key driver of improved student experience and better outcomes for institutions.

EDMO’s Conversation Intelligence is designed to integrate seamlessly with popular CRM systems, including Salesforce. 

• It enhances your existing CRM infrastructure by adding a powerful AI layer that automates personalised communication, schedules tasks, and tracks real-time interactions. 
• This integration means institutions don’t need to overhaul their systems—EDMO works with what’s already in place. 
• It ensures all engagement data is centralised so your admissions team has a unified view of every prospect’s journey. 
• With AI-driven insights and smart recommendations embedded directly into the CRM, teams can make better, faster decisions and focus on high-priority tasks rather than repetitive manual work.

Institutions using EDMO’s Conversation Intelligence have seen tangible and impressive outcomes. On average, they report a 10% increase in student engagement and a 5% rise in the application-to-enrollment conversion rate. 

• These improvements directly translate into better enrollment yields and reduced marketing waste. 
• Additionally, by automating thousands of communication tasks, universities have saved significant operational costs—reducing staff effort by 40%. 
• The tool also shortens the response time to student inquiries and reduces staff burnout by handling repetitive tasks. 
• These measurable benefits demonstrate that Conversation Intelligence isn’t just an AI-driven communication tool—it’s an asset that boosts enrollment funnels

EDMO’s Conversation Intelligence uses AI to analyse each student’s behaviour, preferences, and stage in the enrollment funnel. 

• Based on this data, it delivers automated yet highly personalised messages that feel human and relevant. 
• Whether a student needs information about financial aid, application deadlines, or program details, the system adapts its messaging accordingly. 
• It can also identify when a student is unwilling to communicate and re-engage them with compelling follow-ups. 
• Personalisation extends across email, SMS, and chatbot interactions, creating a consistent and responsive communication experience.
• This level of personalisation builds trust and keeps students more engaged throughout their journey toward enrollment.

Yes, Conversation Intelligence is designed to be highly scalable and customisable, making it suitable for institutions of all sizes—from small colleges to large universities. 

• Smaller institutions benefit from their ability to amplify limited staff resources, while larger schools appreciate their power to manage communications at scale without compromising personalisation. 
• The platform can be tailored to fit unique workflows, objectives, and infrastructure, ensuring smooth implementation regardless of institutional size. 
• It allows any institution to enhance student engagement, improve operational efficiency, and increase enrollment yields without needing massive internal tech teams or budgets.

For universities, EDMO’s Conversation Intelligence serves as a digital assistant that transforms how they engage with prospective students. 

• It automates repetitive communication tasks, manages follow-ups, and delivers timely responses across email, SMS, and chat. 
• It also provides analytics and insights to help staff understand what’s working and where improvements can be made. 
• By handling thousands of personalised conversations simultaneously, it ensures no lead is missed or left waiting. 
• This boosts engagement, improves the student experience, and offloads the administrative load on staff. 
• The result is a smarter, more responsive admissions process that converts more inquiries into enrollments.

In today’s competitive higher ed environment, institutions need to deliver fast, personalised communication at scale—and Conversation Intelligence makes this possible. 

• Prospective students expect instant responses and tailored guidance. Without automation, it’s nearly impossible to meet these expectations efficiently. 
• It enables institutions to maintain meaningful connections with thousands of leads without causing emotional or mental staff burnout.
• It also delivers data-driven insights, helping schools fine-tune their outreach strategies. Ultimately, it empowers institutions to be more responsive, strategic, and student-centered. 
• In an age where student experience is key to enrollment success, Conversation Intelligence becomes not just helpful—but essential.

Conversation Intelligence improves communication by making it faster, smarter, and more relevant. 

• It automates outreach across multiple channels (email, SMS, chat) while ensuring each message is tailored to the student’s profile and stage in the enrollment funnel. 
• It also schedules reminders, handles FAQs, and proactively reaches out when students disengage. 
• This consistent, personalised contact keeps students informed and invested in their application journey. 
• For staff, it means less time spent on repetitive tasks and more focus on meaningful interactions. 
• The platform bridges the communication gap between institutions and students, resulting in deeper engagement and higher enrollment success.